The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17320 |
Date | January 2009 |
Creators | Rašková, Barbora |
Contributors | Koudelka, Jan, Skokanová, Dagmar |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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