The aim of this diploma thesis is propose a way to create a marketing strategy for the young company in the media & marketing market. This diploma thesis describes the use of key techniques, basic theoretical assumptions and their physical implementation of theoretical methods and support methods in connection with the topic of work developed under analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222785 |
| Date | January 2010 |
| Creators | Koláček, Tomáš |
| Contributors | Číp, Vítězslav, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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