Master thesis describes public relations, the key communication tools and also devotes space to the media in the Czech Republic. It analyzes in detail the communication of public sector institutions, its specific features and limitations. There are detailed differences between state and local government and debated the communication of politics at the end of the first part. The practical part analyzes the current setting of the communication strategy of the city area Prague 3. It deals with using particular communication tools and their practical application. The next chapter contains PR expert's advices concerning effective public institution communication strategy. The final part evaluates, on the basis of media audit, the overall strategy of city area Prague 3 and passes on the recommendations for a better setup and efficient operation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113560 |
| Date | January 2011 |
| Creators | Kunová, Martina |
| Contributors | Kubala, Ondřej, Křítková, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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