This diploma thesis deals with usage of social networks in company communication strategy. It introduces the most popular and most used social networks in Czech and Slovak republic. It also characterizes the types of social networks users. In the end these informations are being used for proposing/making better of the communication strategy of actual company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124633 |
| Date | January 2011 |
| Creators | Nováková, Ivana |
| Contributors | Lhotáková, Markéta, Havlová, Květa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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