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Den interpersonella utvecklingen inom Bitmoji : En kvalitativ studie om Bitmoji kommunikations möjligheter samt ungdomars upplevelser av Bitmoji i Sverige

From the beginning of internet, new ways of communicating with people around the world has developed in an expanding pace. Social media has taken over everyday life of regular citizens in Sweden, making us more accessible to each other than ever before. Bitmoji is a recently introduced add-on to the social media app Snapchat. A good example of the continuous development of mediated communication, since the name still rings unknown in science. This study aims investigate the basics of Bitmoji as a communicative phenomenon, using qualitative methods, and answer what functions it holds for its young users in Snapchat. The gathering of data is done through interviews with a target group of Swedish 12-15-year-old. Using previous research of similar communicative phenomenons and theories of mediated verbal and non-verbal interactions, the data is analyzed. This study comes to the conclusion that Bitmoji is a communication tool for young people to convey comical, as well as happy or neutral messages.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-37465
Date January 2018
CreatorsGerges, Precious
PublisherHögskolan i Halmstad
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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