The aim of this thesis is formulate a strategic analysis of Santé Ltd., which is a private facility in the market for providing health services. Company headquarters are located in the capital city Prague. The company provides highly qualified care in all medical disciplines, not only in Prague and throughout the Czech Republic. The company operates in a dynamically growing sector, which is also relatively strong competition. The strengths are a long tradition of the company, comprehensive services and its reputation. The weaknesses include poor company strategy, a large load in administration, high fluctuations and lack of motivation. Based on the analysis will be proposed the recommendatiat the end of this.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165269 |
| Date | January 2012 |
| Creators | Hrachová, Lenka |
| Contributors | Lešetický, Ondřej, Kandilaki, Daniela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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