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Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals

Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from palliative care to supportive care on the communicative process during referrals to the service.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc67964
Date05 1900
CreatorsBurt, Stephanie
ContributorsWittenberg-Lyles, Elaine, Allison, John M., Jr., Richardson, Brian K.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Copyright, Burt, Stephanie, Copyright is held by the author, unless otherwise noted. All rights reserved.

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