The thesis deals with interesting field in relation to international business, with so called medical tourism. The field is introduced in the initial chapter as well as its most important world markets and consumer's characteristics are introduced. The second part of the thesis is practical and focuses on the performed research whose aim was to find out if the medical tourism generates higher profits than standard tourism, and if yes, how big is the difference.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201097 |
| Date | January 2015 |
| Creators | Chvátalová, Veronika |
| Contributors | Halík, Jaroslav, Pokorná, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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