This essay is revolving around three big tv commercials and their impact on how the businesses use symbols and branding. The essay is also revolving around expressions like femvertizing and pinkwashing. The three commercials are one by Gillette, one by HM and one by SJ. By analyzing scenes from these three commercials through a semiotic method of connotation and denotation the essay states that the companies are using their power through feminist symbols and branding to get more people to buy their products.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-73701 |
| Date | January 2019 |
| Creators | Widegren, Pontus, Hedström, Elisabeth |
| Publisher | Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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