In the digital landscape, social media platforms wield significant influence in shaping narratives and amplifying voices often sidelined by mainstream discourse. However, within this dynamic terrain, the persistent legacy of systemic oppression, rooted in colonial legacies, presents a dichotomy of opportunities and challenges for Indigenous communities. This thesis explores the roles and approaches of Instagram content creators in representing Indonesian Indigenous people and their cultures. Through in-depth interviews and reflexive thematic analysis grounded in theories of representation and self-representation, the study unveils the perceived roles of Instagram content creators and their strategies for depicting Indigenous cultures. The thematic analysis reveals four key findings: their role as Information Collectors and Providers, the intrinsic motivation of learning, the alignment of the creators’ authenticity and the inclusion of Indigenous topics, and the upholding of ethical principles throughout the production process. Guided by their genuine interest and motivation in learning from the Indigenous people, these content creators navigate the complexities of Indigenous representation on social media. Their approaches demonstrate a balance between self-expression and ethical depictions of Indigenous cultures, ultimately contributing to a more mindful representation of Indigenous people.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-65233 |
| Date | January 2024 |
| Creators | Saptiono, Idzni Sabrina |
| Publisher | Jönköping University, HLK, Medie- och kommunikationsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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