This bachelor's thesis aims to apply Pierre Bourdieu's theoretical framework of field, capital, and habitus to examine and understand how field-specific capital within the specific context of Swedish football supporters influences their media consumption. Bourdieu was concerned with how people's experiences and understanding of the world were shaped by, and concurrently shaped, the social structures prevalent in society. In this context, he emphasized how these structures manifest and are created within specific fields. The method of data collection involved a survey with qualitative elements in the design of the questions. The survey aimed to capture the supporters' positioning within the field and their media consumption habits. Factor and correlation analyses were applied to systematically analyze the collected data. The study's results indicate a significant impact on their media consumption from how football supporters position themselves within the field. Beyond team allegiance, hidden factors and structures influencing supporters' media habits emerged. This insight deepens the understanding of the complex factors governing people's behaviors and habits regarding football media consumption. By applying Bourdieu's theoretical concepts, the thesis has contributed to a deeper insight into how field-specific capital remains a significant influencing factor. Thus, the study has opened up discussions about the underlying structures and norms that shape supporters' habits, offering valuable insights for marketing strategies and event planning within football supporter culture.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-522409 |
| Date | January 2023 |
| Creators | Wikegård, Vilma, Jacob, Dageryd |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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