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Význam kulturního podmínění ženských a mužských rolí v marketingu / Role of culture in a women and men behavior and meaning for marketing

Final thesis is about changing role of men and women in a culture. It describes three roles of women in a advertisement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9156
Date January 2008
CreatorsBrodská, Monika
ContributorsKoudelka, Jan, Stříteský, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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