Internet banking is frequently classified as an extension of conventional distribution channels for financial services in the retail market. The present study empirically investigates the internet banking strategies of German saving banks. The study develops marketing strategy recommendations for the saving banks which take into account the results of the empirical analysis.
| Identifer | oai:union.ndltd.org:DUETT/oai:DUETT:duett-06062002-210958 |
| Date | 10 June 2002 |
| Creators | Knüfermann, Markus |
| Contributors | Prof. Dr. Peter Chamoni, Prof. Dr. Torsten J. Gerpott |
| Publisher | Gerhard-Mercator-Universitaet Duisburg |
| Source Sets | Dissertations and other Documents of the Gerhard-Mercator-University Duisburg |
| Language | German |
| Detected Language | English |
| Type | text |
| Format | text/html, application/pdf |
| Source | http://www.ub.uni-duisburg.de/ETD-db/theses/available/duett-06062002-210958/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. Hiermit erteile ich der Universitaet Duisburg das nicht-ausschliessliche Recht unter den unten angegebenen Bedingungen, meine Dissertation, Staatsexamens- oder Diplomarbeit, meinen Forschungs- oder Projektbericht zu veroeffentlichen und zu archivieren. Ich behalte das Urheberrecht und das Recht das Dokument zu veroeffentlichen und in anderen Arbeiten weiterzuverwenden. |
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