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Obrazové iluze. Sémiotická analýza jejich užití v reklamě / Optical Illusions. Semiotic Analysis of Their Use in Commercials

Optical illusions are inseparably part of our lives. We are influenced by illusions on daily base, in commercials, various tests or fun web pages. But we must ask a questions about background of illusions, about their history. What was the original meaning of illusions? When we are confronted with illusion, what's happend? Do we understood illusions? How should be our attitude to illusions? These are only few questions, that this work try to answer. Due to history we try to understand illusions, their evolution and find some kind of classification. We used semiotic analysis to an illusions in commercial use. Actually semiotic analysis combined with optical illusions is a challenge. How we can interpret multi- significant or ambiguous objects? Semiotic analysis help us understand and recognized illusions in common world. Powered by TCPDF (www.tcpdf.org)

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:338156
Date January 2014
CreatorsChromečková, Lucie
ContributorsŠafaříková, Radana, Svoboda, Aleš
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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