The thesis addresses the issue of definition of relationship and differences betwe-en concepts of brand and trademark. Further it deals with definition of legal, mar-ket and financial aspects affecting the brand in broader sense, with description of valuation methods for trademark as an intangible movable asset. The practical part of the thesis addresses the issue of application of theoretical knowledge in order to recommend selection of appropriate valuation method for possible future trademark of the company Dlažba, s.r.o.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:190148 |
| Date | January 2015 |
| Creators | Gillar, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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