This master thesis deals with the perception of tourist destination attractiveness and its measuring by means of two research methods - Q-methodology and Likert scale. The use of these methods and the results which they provide are compared at the end of this thesis. In the theoretical part, which is based on the study of scientific literature, the term tourist destination and its potential for tourism development are defined. This part is also focused on the types of tourist destinations and explains the term tourist destination attractiveness. The following section is aimed at characterization of research methods Likert scale and Q-methodology. These methods are applied in the empirical research for data collection. The practical part is composed of the analysis of the data captured by the questionnaires and the comparison of the results based on own research focused on the tourist destination attractiveness. The result of this master thesis can be used by the destination management organizations and tourist centres in destinations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262883 |
| Date | January 2017 |
| Creators | Havránková, Eva |
| Contributors | Havlíková, Michaela, Lucie, Lucie |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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