The research problem that the thesis is concerned with is the definition of the components of the "attractiveness" of a regional shopping center as they pertain to the decision-making process of the consumer. In addition, variations among the shopping patterns of male and female shoppers and among income groups are examined.
| Identifer | oai:union.ndltd.org:pdx.edu/oai:pdxscholar.library.pdx.edu:open_access_etds-3986 |
| Date | 01 January 1980 |
| Creators | Swanson, James A. |
| Publisher | PDXScholar |
| Source Sets | Portland State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Dissertations and Theses |
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