M. Tech. Business Administration / This study aims to evaluate how the use of mobile messaging applications by small enterprises can help build sustainable businesses by assisting small enterprise owners to mobilise their services and products in order to take advantage of the rapid growing base of mobile consumers in Africa and beyond the continent. The common major constraints to the growth and development of SMMEs in developing countries include: limited access to finance, limited access to business training, technological limitations, limited access to markets, poor transport infrastructure and limited business management skills. It was further found that the lack of use of the different kinds of Information and Communications Technology (ICT) was attributed to issues around need, affordability, availability and access.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001923 |
| Date | January 2015 |
| Creators | Malatji, Mashilo Abram. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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