abstract: The key chanllenge for Small and Micro Enterprises (SMEs) to get credit or loans is the fact that traditional financing business model in commercial banks cannot meet SMEs’ financial needs. Through extensive theoretical research, market analysis especially on SMEs’ behavioral characteristics and demands, serveral case studies on market-leading banks such as Wells Fargo and KASIKORN BANK, and the actual implementation experiences in China Minsheng Bank and Pingan Bank, this article proposes a new business model for servicing SMEs for commercial banks in China, which includes the principle and rationale of the business model, the technical foundation, business process and organizational structure, as well as the future transition of the model. / Dissertation/Thesis / Doctoral Dissertation Business Administration 2015
| Identifer | oai:union.ndltd.org:asu.edu/item:29878 |
| Date | January 2015 |
| Contributors | Zhao, Jichen (Author), Chen, Hong (Advisor), Pei, Ker-Wei (Advisor), Chang, Chun (Committee member), Arizona State University (Publisher) |
| Source Sets | Arizona State University |
| Language | Chinese |
| Detected Language | English |
| Type | Doctoral Dissertation |
| Format | 134 pages |
| Rights | http://rightsstatements.org/vocab/InC/1.0/, All Rights Reserved |
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