This diploma thesis shows a connection between an interviewer's demographic characteristics and a respondent's answers during a face-to-face interview. The analysis uses the American data from General Social Survey and the Czech data from CVVM. The monitored variables are sex, age, education and the size of place. On the ground of the theory of interpersonal communication, social distance and stereotypical answers to certain questions the following questions were chosen to be analysed: the willingness to have certain group of people as neighbours, opinions on marihuana, the death penalty, abortions and homosexuals. The analysis proves that the interviewer's demographic characteristics do influence the answers to some of these questions. However there is no set of rules that could prove which particular characteristics would influence which particular questions. The methods used in this thesis are correlational analysis, binary logistic regression and an advanced mixed models analysis. The next part consists of a qualitative research, which uses a fictional face-to-face interviews and following cognitive interviews with respondents. This part shows the importance of the actual question because when the respondent answers a certain question for the first time he is more likely to be influenced by the...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:333307 |
| Date | January 2015 |
| Creators | Strnadová, Mirka |
| Contributors | Remr, Jiří, Buchtík, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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