Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197236 |
Date | January 2012 |
Creators | Drnková, Jana |
Contributors | Filipová, Alena, Bečvářová, Jana |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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