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Marketingová komunikace značky / Marketing Communication of the Brand

The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC and to develop proposals for improvement.The theoretical part contains knowledge of marketing necessary for proper processing of other parts of the thesis. There are analyzes internal and external environment and analysis of previous promotional campaign signs in the analytical part. Based on the findings of the analytical part there are suggested changes and recommendations in marketing communications of the brand. Klíčová

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241516
Date January 2016
CreatorsHabas, Tomáš
ContributorsPokorná, Romana, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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