This diploma thesis deals with development of new international marketing strategy. The goal is to prepare specific company for entering new markets in Slovakia and Jordan. Content of the thesis includes analysis of macro and micro environment of mentioned markets followed by specific recommendations related to particular domains of international marketing mix. International expansion of the company will start from the Czech market and the firm's situation on this market is described in the beginning of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76742 |
| Date | January 2009 |
| Creators | Kadlec, Tomáš |
| Contributors | Zamykalová, Miroslava, Lodr, Jakub |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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