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Návrh marketingového mixu pro systém SMSbrána / Proposal of the Marketing Mix for the System SMSbrána

The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224135
Date January 2013
CreatorsZbořilová, Lucie
ContributorsŠvrček, Ondřej, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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