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Marketingový mix společnosti / Marketing Mix of the Company

This thesis is based on theoretical knowledge of the marketing mix tools and analysis that form an integral part of the work. In the practical part the company Prowork is described and analyzed. Based on my analysis I made suggestions and recommendations how to increase sales and reputation of the company. The aim of my thesis is to propose an improvement of the marketing mix of Prowork Company, Ltd., focused on production and sales of the professional chairs and armchairs.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224539
Date January 2014
CreatorsKočí, Babeta
ContributorsZedková, Magda, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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