This masters thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259870 |
| Date | January 2016 |
| Creators | Pátková, Veronika |
| Contributors | Hron, Jan, Pavel, Pavel |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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