The topic of this thesis is the marketing of the town of Rejštejn in the Bohemian Forest. In 2007, the town regained the status of a town, which could be the first step in restarting socio-economic development and supporting tourism. The thesis focuses mostly on a detailed analysis of the current use of the marketing mix, whose results enable for suggesting future improvements in the marketing of the town of Rejštejn.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11788 |
| Date | January 2008 |
| Creators | Hlaváčová, Veronika |
| Contributors | Peková, Jitka, Kadeřábková, Jaroslava |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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