This diploma thesis is worked out on the theme Marketing study of selected tourist destination. As analysed destination, the author chosed the town of Mělník which dispose of high tourism potencial which is not exploited enough. The author has specified the task of this theses as analyse the application of every single used marketing tool of selected destination by offer analysis, demand analysis and analysis of marketing mix. The aim of this theses is to suggest following steps to develop tourism (increase arrivals, repeatability of visits or receipts of tourism) in this destination. The diploma thesis is divided into three main chapters. The first chapter introduce the teoretical specification of the terms as destination, destination management or marketing destination management. Following practical part contains application of information forenamed in the theoretical part to particular marketing activities of this town.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:163964 |
| Date | January 2012 |
| Creators | Filčáková, Kateřina |
| Contributors | Petrů, Zdenka, Voříšková, Barbora |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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