The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:382726 |
| Date | January 2018 |
| Creators | Vítková, Petra |
| Contributors | Bílková, Kateřina, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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