This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399332 |
| Date | January 2019 |
| Creators | Dvořáková, Kateřina |
| Contributors | Vopatová, Iveta, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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