The master’s thesis focuses on the analysis and proposal for improvement of marketing communication of the non-profit organization Diecézní Charita Brno. The first part deals with the analysis of internal and external factors influencing the environment in the organization, which are subsequently summarized in the end of the analysis. Based on the summary, proposals for improvement in marketing communication for services for foreigners at the Diecézní Charita Brno will be introduced.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402082 |
| Date | January 2019 |
| Creators | Vu, Thi Thanh |
| Contributors | Kosinová, Diana Tuyet-Lan, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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