This Master´s thesis deals with the marketing mix of the company. My thesis is divided into three parts - theoretical, analytical and proposal part. The theoretical part focuses on explanation of basic concepts related to my work. The analytical part is about the introduction of the company and analysis of individual methods of marketing mix. Based on the analysis, various proposals are suggested to improve the marketing mix and to raise the brand awareness for the products of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416846 |
| Date | January 2020 |
| Creators | Řezníček, Michal |
| Contributors | Mráček, Pavel, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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