The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402085 |
| Date | January 2019 |
| Creators | Holendová, Petra |
| Contributors | Kruljacová, Anna, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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