The diploma thesis focuses on supposing of effective retail communication mix. Defines key concepts and forms of marketing mix, specializing on communication mix tools. It contains detail analysis of current situation, which is primary base for choosing particular tools of communication mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:234838 |
| Date | January 2016 |
| Creators | Mrňousová, Zuzana |
| Contributors | Murdoch, Josef, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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