The master´s thesis is focused on evaluation of the actual state of the marketing mix of the company DATO-FOREST s.r.o. with using the selected analysis. Based on the results of these analysis specific solutions are proposed aimed at improving the actual marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241632 |
| Date | January 2016 |
| Creators | Hamadová, Michaela |
| Contributors | Mucha,, Martin, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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