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Marketingový výzkum spokojenosti účastnic Evropského týdne žen v letech 2009 - 2011 / Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011

Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:304487
Date January 2012
CreatorsOmcirk, Vilém
ContributorsŠíma, Jan, Voráček, Josef
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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