Parolek, T. Use of marketing tools for the needs of secondary schools with a general form of education. Brno: Mendel University in Brno, 2015. This work is concerted with the use of marketing tools for secondary schools with the general form of education with a narrower focus on grammar school in Jevíčko. Based on the analysis of internal and external environment around the school and the realized marketing research was at first assessed the current communication strategy of grammar school in Jevíčko. Adjustments are designed to increase the competitiveness and including processing of financial implications for the selected educational institution. The thesis includes also the revised designs of promotional materials.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189532 |
| Date | January 2015 |
| Creators | Parolek, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds