Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48799 |
| Date | January 2008 |
| Creators | LAVIČKA, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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