The thesis deals with concept of mobile application from a phase of a thought to the final concept of the application. The main goal of this thesis is a concept of mobile application for travellers, which will provide offline, but current information in their mobile phones during their travels. The first part contains introduction about mobile phones and platforms which they use, the next part deals with selected parts of UI and UX on Apple mobile phones and these findings are applied to the concept of mobile application. The whole concept is also influenced by findings from an online user survey and from analysis of applications of competitors. In this thesis is also described the evolution of the concept based on user testing. There are economic aspects of the aplication like monetizing the application and propagation described as well.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193921 |
| Date | January 2014 |
| Creators | Kraus, Lucie |
| Contributors | Šedivá, Zuzana, Pour, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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