Diploma thesis deals with mobile applications for policyholders in the segment of general insurance. Aims of thesis are to create an analysis of existing applications on market in the Czech Republic, reveal their shortcomings, design a new application and then create it and make it available for policyholders of all insurers. The first chapter of thesis contains definition of basic terms that are used later in text. Analysis of existing applications is the content of second chapter. It is based on examination of functions of existing applications and the reviews from users and experts. Design of the new application is described in chapter three and is included as a runnable HTML prototype on the attached disk. Description of implemented application is included in the next part of the third chapter and application itself is available for download from Google Play and can also be found on the attached disk. The main benefits of thesis are the analysis of mobile insurance applications market, the new application available for all policyholders, and some recommendations resulting from re-search for companies intending to produce their own application.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:164066 |
| Date | January 2011 |
| Creators | Kováč, Ondřej |
| Contributors | Pavlíček, Luboš, Vacek, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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