This diploma thesis deals with comparison of insurance companies and insurance groups and their mobile applications for non-life insurance. Part of diploma thesis is survey between users of smartphones and mobile applications. Another part is interview with experts connected with mobile applications of insurance companies. Based on acquired data and information is developed set of steps useful for effective marketing for any mobile application for non-life insurance, especially for Pojišťovna application. The diploma thesis includes tables, pictures and graphics processing data.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198431 |
| Date | January 2014 |
| Creators | Glücksmann, Jiří |
| Contributors | Chlapek, Dušan, Bruckner, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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