No / Mobile phones have become an integral part of human lives with
majority of people using them to access product and services for their day-today needs. However, mobile shopping adoption across the globe is not wide or
fast as expected. In addition, the research is very scant in understanding various
predictors of consumer adoption towards mobile shopping. The objective of this
study is to identify most significant and non-significant predictors of consumer
mobile shopping acceptance. Systematic review and weight analysis on 34
mobile shopping studies revealed researchers mostly employed TAM and
UTAUT model as theoretical lens. This study found an interesting revelation
that extrinsic motivation variables such as social influence and perceived usefulness determine consumer mobile shopping behavioral intention during early
stages. However, in later stages intrinsic motivation variables such as satisfaction and trust play crucial role to emerge as best and promising predictor of
consumer continuous intention respectively.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/17772 |
| Date | 14 April 2020 |
| Creators | Tamilmani, Kuttimani, Rana, Nripendra P., Dwivedi, Y.K., Kizgin, Hatice |
| Publisher | Springer |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Conference paper, No full-text in the repository |
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