This diploma thesis deals with public diplomacy of France, Great Britain, and Germany in the Czech Republic. Based on the theoretical parts, two models of public diplomacy are formulated. The main criteria for the division of the models are the goals of public diplomacy. The first one is a model of promoting a positive image of a state abroad that is used for improving the image of the state in front of the foreign public. In the case of the second model, states can use the interests of public diplomacy to actively promote the values and views of the state that uses public diplomacy. After the presentation of public diplomacy organisations of the selected states and the historical development of their activities in the Czech Republic, an analysis was performed based on data collected from social networks, websites, and interviews with several representatives of public diplomacy. The practices of British, French, and German public diplomacy were categorized based on the goals mentioned within the official documents, the goals of individual public diplomacy institutions, partners, topics, and the tools they use to work the topics. Based on the analysis, none of the public diplomacy of the selected countries operating in the Czech Republic can be assigned a model of promoting values.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:415125 |
| Date | January 2020 |
| Creators | Blažková, Adéla |
| Contributors | Karlas, Jan, Jeřábek, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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