The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222301 |
Date | January 2009 |
Creators | Klimková, Iveta |
Contributors | Holec, Jiří, Němeček, Petr |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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