The publication shows summary of the historical development of marketing and the latest marketing methods of 21st century. This work assesses households' access to selected information and communication technologies, and proposes a business opportunity in the area of multimedia.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17742 |
| Date | January 2008 |
| Creators | Koblásová, Jana |
| Contributors | Kozlová, Taťána, Slanařová, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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