Motioning Forward: Exploring the Power of Motion Design in Brand Identity, Influences, and Future Goals

Description

In this dynamic digital landscape, the marriage of motion design and branding has emerged as a powerful tool for businesses looking to captivate and connect with their audiences. Motion design, with its ability to breathe life into static visuals through animation, sound, and interactivity, has become an integral component of modern branding strategies. This paper delves into the author’s approach on creating relationships between a brand and consumer through motion design, exploring techniques used by the industry leaders and implementing them on a creative project.

Links & Downloads

1. https://dc.etsu.edu/digitalmedia-culminating-experience/7
2. https://dc.etsu.edu/context/digitalmedia-culminating-experience/article/1008/viewcontent/Culminating_Experience_Maheen_Pulak_Final_Maheen_Pulak.pdf
3. https://dc.etsu.edu/context/digitalmedia-culminating-experience/article/1008/filename/0/type/additional/viewcontent/PureXtract_Juicer_Commercial_Maheen_Pulak.mp4

Tags

motion design

branding

fluid simulation

Art and Design

Additional Fields

Identifer	oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:digitalmedia-culminating-experience-1008
Date	01 May 2024
Creators	Pulak, Maheen
Publisher	Digital Commons @ East Tennessee State University
Source Sets	East Tennessee State University
Detected Language	English
Type	text
Format	application/pdf
Source	Master of Fine Arts in Digital Media Culminating Experience
Rights	Copyright by the author.