The subject of this master's thesis is to carry out an empirical research, which leads to describing current situation and to suggestions to raise satisfaction in consumption of religious goods. The first part concentrates on theoretical basis. Key terms and concepts are being defined, church marketing is being developed and secondary data analyzed. The second part deals with the descriptive research among youth and their motivation and satisfaction. In the conclusion of this thesis specific suggestions for improvement are offered.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113454 |
| Date | January 2011 |
| Creators | Mareček, Benjamín |
| Contributors | Surynek, Alois, Hubinková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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