This diploma thesis deals with consumer behavior on the energy market, namely with household energy consumption. It focuses on identification of motivational factors which influence the consumer to consume less energy and which influence shopping behaviour on this market. In order to identify these factors and explore more data related to energy savings, a combination of qualitative and quantitative research was used. Sample size of the in-depth interviews was 30 householders, sample size of the questionnaire survey was 304 diverse household members. Based on the results and with the help of the fractional goals, a main goal was achieved, which consisted of marketing recommendations for consulting companies that provide energy consulting to increase both quantitative and financial energy savings for their customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251239 |
| Date | January 2015 |
| Creators | Brumovský, Radek |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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