This diploma thesis focuses in the theoretical part on the concept of corporate culture. It explains its tools and resources focused primarily outwards on existing and potential customers. The practical part contains results of a survey which was conducted at a selected bank. The result is feedback on the form of corporate culture as perceived by the clients themselves, compared with the ideas of the company management. Finally I verify the hypothesis and present a proposal of possible solutions which may help to resolve these shortcomings.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224934 |
| Date | January 2015 |
| Creators | Zahrádková, Lenka |
| Contributors | Onufer, Pavel, Konečná, Zdeňka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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