Based on the previous study on the theory of reuse of deserted space and outsourcing operation, this study finds out the past trend of protection of Taiwan¡¦s heritage and the position of protection of historical building in nowadays Taiwan. Take the reuse of Taipei historical building ¡§Grass Mountain Chateau¡¨ as a case study, the paper discusses the operation influence on the protection of historical building. By reviewing Fo Guang University¡¦s management experience in Grass Mountain Chateau operation, the paper examines what inspiration comes from the outsourcing business model for further reference.
This study applies documentation retrospect, profound interview and observational approach as the research methods. The reasons that Grass Mountain Chateau managed by Fo Guang University becomes the center of Yang Ming San¡¦s art spots and achieved the goal of financial independence are as follows:
1. The creativity of private sector is involved in operation by public sector¡¦s outsourcing.
2. The spot is positioned clearly as art space.
3. According to the demand of community residents, adjust the business contents.
4. Develop space for consuming and earn the consumers¡¦ recognition.
5. Take advantage of any marketing opportunities to promote.
6. Make effective marketing measures and marketing channel.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0730107-103234 |
| Date | 30 July 2007 |
| Creators | Hsieh, Pei-lin |
| Contributors | none, none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730107-103234 |
| Rights | not_available, Copyright information available at source archive |
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